Context Driven AI Thinking.
We fuse AI’s potential with the essence of MENA to build uniquely impactful solutions.
Our Approach to AI Innovation
As both an AI think tank and an idea laboratory, our approach is uniquely comprehensive. We combine deep strategic analysis with hands-on, agile development to ensure our innovations are not only visionary but also practical and grounded in regional reality. Our methodology unfolds across three key stages:
Illuminating Opportunity
We deploy advanced AI to deeply analyze the MENA landscape, uncovering specific regional needs and untapped avenues for powerful and needed innovation.
Creating Roadmaps
At the nexus of AI power and deep cultural understanding, we forge novel concepts and targeted solutions designed for real-world MENA contexts.
Engineering Impact
We then transform visionary AI-generated ideas into practical, actionable frameworks that are ready to drive tangible progress across the region.
The Challenges for Relevant AI in the MENA Region
Digital Content Gap
A significant gap persists for high-quality, culturally resonant digital content in Arabic and local dialects. We see a powerful opportunity for AI to empower regional creators, preserve cultural heritage, and build a richer, more representative digital ecosystem for entertainment and education.
Economy Upscale
As MENA economies diversify beyond traditional sectors, AI acts as a key catalyst for sustainable growth. It can boost productivity, enable new data-centric industries, and foster a skilled workforce, building the foundation for a resilient and future-ready economy.
Healthcare & being Well
There is a critical need for culturally sensitive AI tools that improve access to credible health information. We aim to empower individuals to make more informed, proactive decisions about their wellness journey, fostering a healthier society through accessible, personalized guidance.
Contextual Aware AI
A critical challenge is ensuring AI development is ethical, transparent, and aligned with regional values. Eldah Labs is committed to helping shape robust governance frameworks that build public trust, ensuring the sustainable and responsible adoption of this powerful technology.
Building MENA’s Foundational AI
The future of AI in the MENA region depends on models that go beyond simple language translation. True intelligence requires a deep understanding of context, culture, and nuance. To address this, Eldah Labs is dedicated to building the foundational technological layer that will power the next generation of AI for the Arab world, focusing on three core pillars.
Regional Data Readiness
Effective AI begins with exceptional data. Many global models are trained on datasets that lack regional diversity, leading to biased or inaccurate outcomes. Our core initiative involves the meticulous sourcing, curation, and preparation of high-quality, diverse Arabic datasets. This crucial “AI readiness” work ensures our models are built on a foundation that accurately reflects the region’s complexity, leading to fairer and more powerful solutions.
Contextual Model Fine-Tuning
We don’t just use AI; we refine it. Our lab specializes in the advanced fine-tuning of powerful, global Large Language Models. This process goes far beyond translation, actively teaching the models to understand the deep linguistic subtleties, local dialects, and cultural contexts specific to the Middle East & North Africa. The result is an AI that doesn’t just speak the language, but understands the conversation.
Ethical & Cultural Guardrails
For AI to be truly adopted, it must be trustworthy. A core part of our work is engineering responsible AI by building ethical and culturally appropriate guardrails directly into our models. We are committed to developing technology that operates safely, promotes transparency, and aligns with regional values, ensuring our innovations contribute positively and constructively to society.
Our commitment to these pillars is what drives us forward. This unique combination of regional focus, cultural integration, and ethical design allows us to build the next generation of AI solutions. Below are some of the key opportunities we are currently tackling.
Potential Applications & Use Cases
Content Generation
“A platform where AI becomes a creative partner in storytelling. A tool that understands deep linguistic nuances and cultural traditions to help generate authentic Arabic scripts and narratives that truly resonate.”
Education
“Support educators in the region by providing nuanced assistance in evaluating academic theses. Aiming to streamline the marking process, saving valuable time for faculty while ensuring a consistent evaluation for students.”
FinTech
“A finance assistant that intelligently reads, captures and organizes your bank transaction alerts from different sources. It then creates a simple, secure financial journal, giving you a clear view of your spending.”
Recruiting
“An AI-driven platform designed to connect skilled professionals with global remote opportunities. Its core technology focuses on deep CV analysis and skill-matching, creating a powerful bridge between MENA’s talent pool and international companies.”
Governance
“AI-powered governance models designed to be dynamic, effective. These global frameworks are then specifically fine-tuned through deep analysis to align with the unique legal, cultural, and ethical contexts of the MENA region, ensuring responsible and trustworthy deployment.”
Project Management
“An intelligent project management tool that re-envisions workflows for the MENA region. We’re focusing on adapting methodologies to local business cultures and communication styles to enhance team collaboration and drive project success.”
Nutrition
“A novel AI nutritional guide with global potential, which we are initially tailoring to MENA’s unique dietary landscape. This system promotes mindful eating and positive food choices that respect regional traditions.”
Well-being
“An AI-powered support tool designed with deep sensitivity to MENA’s cultural contexts. We are focused on creating a confidential, stigma-aware system for preliminary guidance and connection to local mental health resources.”
Healthcare
“An AI tool to support healthcare with personalized medication dosage insights and a comprehensive lookup feature. It’s being designed to consider regional health profiles to enhance treatment efficacy and patient safety.”
Some other COOL things we are looking into
Fehris TV
“ELDAH Labs is prototyping Fehris TV, a search engine designed to find any movie or show across all your streaming subscriptions instantly. This initiative tackles the frustration of fragmented content discovery, aiming to create one unified and intelligent search experience for your smart TV.”
YallaCinema AI
“We’re working on developing YallaCinema AI, a conversational AI chatbot for entertainment discovery across MENA. Ask where a movie is playing, get showtimes, or find local events with quick, natural language answers, streamlining how you plan your leisure time.”
Azkari AI
“Our team is engineering a new app, an intelligent Azkar companion. This app is being designed to be geo-aware, time-aware, and context-driven, providing relevant Islamic remembrances that align with your location, time of day, and personal schedule.”
Border eCom
“ELDAHLabs is envisioning Border Ecom, a user-centric mobile application designed to revolutionize cross-border e-commerce within the MENA region. Our concept focuses on a seamless shopping and delivery experience, addressing logistical complexities to connect buyers and sellers across borders more efficiently.”
NextUP AI
“ELDAH Labs is prototyping NextUp AI, an intelligent recommendation engine designed to conquer the “dilemma of what’s next.” By deeply analyzing your unique preferences across movies, TV shows, video games, and books, this initiative delivers a curated selection of top personalized options to help you effortlessly decide what to enjoy right now.”
Wasiyeti AI
“ELDAH Labs is exploring Wasiyati AI, an AI-assisted service designed to simplify the initial drafting of legal wills. Our prototype uses AI to guide users through the process, helping to fill in details and incorporating Speech-to-Text, while ensuring considerations for local inheritance laws to make essential legal planning more accessible.”
Who we are
ELDAH Labs was founded with a singular purpose: to bridge the gap between global AI potential and the unique, nuanced needs of the MENA region. We are a dedicated think tank and idea laboratory committed to developing ethical, relevant, and impactful solutions.
Deep Regional Focus
Our work is fundamentally rooted in the MENA region. We go beyond surface-level data to understand the unique cultural, linguistic, and market dynamics that shape real-world challenges and opportunities.
Bridging Potential with Application
An idea is only as powerful as its execution. We focus on transforming visionary concepts into practical, actionable frameworks and prototypes that serve as clear starting points for real-world development and impact.
Integrating Technology with Culture
We believe the most powerful AI is context-aware. Our unique approach involves integrating deep cultural understanding with cutting-edge technology, ensuring our solutions are not just intelligent, but also genuinely relevant.
Commitment to Relevant AI
We approach innovation with a strong ethical framework. From mitigating bias in our models to championing transparency, we are dedicated to ensuring that our work contributes positively and responsibly to the region’s future.
Hesham Eldahmy
Founder & CEO
As a senior IT consultant and digital strategist, Hesham specializes in solving complex challenges at the intersection of technology and business. For over two decades, he has spearheaded and implemented technology solutions that drive growth and efficiency for a diverse range of organizations, from agile startups to large-scale government entities.
He founded Eldah Labs to apply this problem-solving expertise to a new frontier: the nuanced challenges of the MENA region. The lab is driven by the conviction that Artificial Intelligence (AI) is the key to unlocking the next wave of innovation. Hesham’s ongoing Doctorate in Business Administration (DBA) in AI & ML ensures every solution is built on the most current, cutting-edge research and a commitment to ethical, context-aware development.
